Rarinet

Brand identity and UI/UX design for a healthcare digital platform

Brand identity and UI/UX design for a healthcare digital platform

Services

Art Direction

Visual Identity

UI/UX

Visual Storytelling

Client

Univrsité de Genève

Location

Genève, Switzerland

Year

2024

Info

RARINET is a digital platform dedicated to connecting patients, researchers, and healthcare professionals involved in the study and treatment of rare diseases.The project was conceived to create an accessible and people-centered ecosystem, where information, collaboration, and innovation can coexist within a single, intuitive environment. The RARINET logo is built around the idea of connection and progress.The intertwined symbol evokes DNA structures, while the central dot represents the individual, placing people at the core of the system. The arrow-shaped element suggests movement, research, and forward-thinking.Deep blue conveys reliability and scientific rigor, while vibrant fuchsia introduces energy and innovation, balancing authority with empathy.The interface design adopts a soft gradient palette shifting from violet to blue, creating a calm and trustworthy visual atmosphere.Navigation is guided by a fixed menu, rounded action buttons, and a modular layout designed for clarity and accessibility.Infographics, semi-transparent containers, and subtle animations help organize information without overwhelming the user.Every interaction is designed to feel natural, reinforcing the platforms mission to simplify access to complex medical information.

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